The Science of Suggestibility (start time: 5:00) Scientists are learning more and more about how our expectations and beliefs influence how our bodies, including our neurochemistry, respond to pain and disease. The researchers are discovering that we are very suggestible creatures. But we are not all equally suggestible. Some of us can cure serious ailments even when we’ve knowingly taken a placebo remedy, but others can not. Herein lies a major puzzle that vexes drug manufacturers and medical practitioners. It’s a puzzle that has intrigued Erik Vance, a science journalist, since he nearly died from a severe illness when he was a toddler. His journey is detailed in a book that was just published today. It’s called Suggestible You: Placebos, False Memories, Hypnosis and the Power of Your Astonishing Brain (National Geographic). Listen to How On Earth’s Susan Moran’s interview with Erik Vance.
Hosts: Susan Moran, Alejandro Soto
Producer: Susan Moran
Engineer: Maeve Conran
Executive Producer: Beth Bennett
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